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When performing a SWOT analysis, what internal strengths might management consider?

Market trends and technology

Managerial expertise and available product lines

In a SWOT analysis, the focus is on evaluating the internal strengths and weaknesses of an organization. Managerial expertise and available product lines are crucial internal factors that management should consider because they represent the organization's unique capabilities and resources that can provide a competitive edge.

Managerial expertise refers to the skills and experience of the leadership team, which can drive effective decision-making, strategic planning, and operational efficiency. Strong management can leverage industry knowledge, relationships, and innovative thinking to enhance the company's performance.

Available product lines are also a significant internal strength, as they determine the range of offerings the organization can provide to customers. A diverse and well-managed product portfolio can fulfill varying customer needs and capture market opportunities. This combination of managerial expertise and product availability can significantly influence an organization's ability to outperform competitors, adapt to market changes, and achieve long-term success.

In contrast, the other options focus on external factors or internal challenges rather than strengths. Market trends and technology pertain more to the external environment, while customer complaints and audits reflect weaknesses or areas needing improvement. Financial forecasts and government policies also relate to external conditions impacting the organization rather than its internal strengths.

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Customer complaints and audits

Financial forecasts and government policies

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