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What is a potential consequence of changing distribution systems and channels for an insurer?

Increased communication efficiency

Disruption of communication channels leading to policyholder dissatisfaction

Changing distribution systems and channels for an insurer can indeed lead to a disruption of communication channels, which may negatively impact policyholders. When an insurer modifies its distribution methods—such as transitioning to a new online platform, altering sales processes, or changing agency partnerships—there may be a temporary lapse in effective communication with existing policyholders. This disruption can create confusion about coverage, billing, or claim processes, ultimately resulting in dissatisfaction among customers who may not receive the level of service they expect or require during the transition.

Recognizing this risk is crucial, as customer satisfaction is directly tied to effective communication. If policyholders do not feel informed or supported during changes, it could erode their trust in the insurer, leading to potential churn or complaints. Therefore, while evolving distribution systems can offer advantages, such as improved efficiency or cost reductions, the immediate impact of disrupted communication is very real and can overshadow these benefits if not managed carefully.

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